Alexis C. Madrigal

Alexis Madrigal is the deputy editor of TheAtlantic.com, where he also oversees the Technology Channel. He's the author of Powering the Dream: The History and Promise of Green Technology.

How to Teach Google What a Story Is

Deep inside Google, a small team has been trying to solve a problem that's easy for any schmuck around the watercooler but frighteningly difficult for the world's most data-rich company: telling a story.

Dads on Sitcoms

On television shows, dads have been portrayed as incompetent dolts reflecting and encouraging a damaging attitude towards men and childcare.

Meet Taco Bell's 'Resident Disruptor'

As academics debate the value of Clayton Christensen's "theory of disruption," this is how Taco Bell's Jeff Jenkins thinks about disruption.