Tom McNichol

Tom McNichol, a frequent contributor to TheAtlantic.com, is a San Francisco writer whose work has also appeared in the New Yorker, the New York Times, the Washington Post, and on NPR's "All Things Considered."

The Art of the Upsell: How Donald Trump Profits From 'Free' Seminars

A 41-page internal document from Trump University spells it all out: Keep the room below 69 degrees, set up the chairs "so that attendees need to walk past sales tables in order to exit," and be sure "For the Love of Money" by the O'Jays is playing in the background.

The Way They Lived

The year 2011 saw the deaths of world-changing figures, from inventors and movie stars to peacemakers to dictators. A writer looks back on 15 of their lives.

2010: In Memoriam

From J.D. Salinger to Elizabeth Edwards, a look at the larger-than-life figures who passed away this year

Bill Gates: More Profit Than Prophet

Fifteen years ago the founder of Microsoft tried to predict the future. How well did his prophecies about e-mail, "wallet PCs," the Web, and more hold up?